Mendon, Mass. – Southwick’s Zoo is excited to announce the launch of its brand-new mobile app, developed in partnership with Attractions.io, giving guests an interactive new way to explore the largest zoo in New England.
The free app represents the latest investment in Southwick’s Zoo’s ongoing commitment to enhancing the guest experience through innovative technology and thoughtful planning. Designed to help visitors make the most of their day, the app offers an intuitive, easy-to-use platform that puts everything guests need right at their fingertips.
With an interactive GPS-enabled map, guests can easily navigate the zoo, locate animal exhibits, dining locations, attractions, restrooms, and other amenities throughout the park. The app’s personalized day planner allows visitors to build an itinerary around their favorite animals, educational presentations, rides, and attractions, helping families maximize their time and discover experiences they may have otherwise missed.
The app also provides daily schedules, attraction information, park updates, and helpful details that make planning both before and during a visit easier than ever. Whether guests are visiting for the first time or returning for another family tradition, the app offers a convenient companion from arrival to departure.
“Our team is incredibly excited to launch this new platform as another way to enhance the overall guest experience at Southwick’s Zoo,” said Nicholas Keyes, Marketing Director for Southwick’s Zoo. “From interactive directions to personalized planning tools, we’re excited to offer our guests a resource that helps them spend less time navigating and more time creating memories with family and friends.”
Developed in partnership with Attractions.io, a global leader in digital visitor experiences for zoos, aquariums, museums, and theme parks, the app reflects Southwick’s Zoo’s continued focus on improving accessibility, convenience, and engagement for every guest.
Additional features include:
- Interactive GPS-enabled navigation throughout the zoo
- A customizable day planner
- Daily schedules for presentations and activities
- Animal exhibit information
- Dining and shopping locations
- Real-time park information and guest resources
The Southwick’s Zoo app is available as a free download for Apple and Android devices.
Guests can learn more and download the app by visiting:
https://southwicks-zoo.app.attractions.io/point-of-interest
Visitors accessing the link from a mobile device will be directed to the appropriate app store for quick and easy installation.
For additional information about the app, tickets, memberships, park hours, and upcoming events, visit SouthwicksZoo.com.



