Privacy Policy
Privacy Policy
Effective Date: January 2025
Southwick’s Zoo is committed to protecting the privacy and personal information of our visitors, members, donors, and online users. This Privacy Policy explains how we collect, use, store, and share information obtained through our website, online ticketing systems, mobile or digital platforms, in person, by mail, or through other communications.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
Southwick’s Zoo may collect personal information including, but not limited to:
- Name
- Mailing address
- Email address
- Phone number
- Payment and transaction information
- Membership, donation, or event registration details
- Communication preferences
Information may be collected when you purchase tickets, make donations, register for events or programs, sign up for memberships, subscribe to emails, complete online forms, or otherwise engage with Southwick’s Zoo.
Online Ticketing and Payment Processing
Online ticket purchases, donations, memberships, and event registrations are processed through secure third-party payment and ticketing platforms. Southwick’s Zoo does not store full credit card numbers or payment credentials on its servers.
Payment processors may collect payment information directly in accordance with their own privacy and security policies. We encourage users to review the privacy policies of these third-party platforms.
How We Use Information
Personal information is used to:
- Process ticket purchases, memberships, donations, and event registrations
- Provide services and fulfill transactions
- Communicate important updates, confirmations, and customer service responses
- Share zoo-related news, promotions, events, and offerings
- Improve visitor experience, website functionality, and operational efficiency
- Conduct internal analysis and reporting
- Comply with legal, regulatory, and accounting requirements
Cookies, Tracking, and Analytics
Southwick’s Zoo uses cookies and similar technologies to enhance website functionality, analyze website traffic, and improve our digital services. These technologies may collect information such as:
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Referral sources and interaction data
We may use third-party analytics, advertising, and marketing tools (such as analytics platforms or email marketing services) to understand how visitors use our website and communications.
You may control or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
Information Sharing and Third Parties
Southwick’s Zoo does not sell, trade, or rent personal information.
We may share information with trusted third-party service providers that assist with:
- Payment processing
- Ticketing and registration platforms
- Email and marketing communications
- Data analytics and reporting
- IT and website hosting services
These providers are contractually obligated to use personal information only as necessary to perform services on our behalf and to maintain appropriate safeguards.
We may also disclose information when required by law, legal process, or governmental request, or when necessary to protect the rights, property, safety, or security of Southwick’s Zoo, our staff, visitors, or the public.
Children’s Privacy
Southwick’s Zoo does not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that personal information from a child has been collected without appropriate consent, we will take reasonable steps to remove such information from our records.
Parents or guardians with concerns regarding a child’s information may contact us at media@southwickszoo.com.
Email Communications and Opt-Out
Southwick’s Zoo may send marketing and informational emails related to events, promotions, news, and programs.
You may opt out of marketing emails at any time by using the unsubscribe link included in our emails or by contacting media@southwickszoo.com. Transactional or service-related communications may still be sent when necessary.
External Links and Third-Party Websites
Our website may contain links to external websites for convenience or additional information. Southwick’s Zoo is not responsible for the content, security, or privacy practices of third-party websites. Users are encouraged to review the privacy policies of any external sites they visit.
Data Retention
Personal information is retained only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Privacy Rights
Depending on applicable laws, you may request access to, correction of, or deletion of your personal information, subject to legal and operational limitations. Requests may be submitted by contacting media@southwickszoo.com.
Security
Southwick’s Zoo implements reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no system or method of transmission can be guaranteed to be 100% secure.
Policy Updates
Southwick’s Zoo reserves the right to update or modify this Privacy Policy at any time. Updates will be posted on our website with a revised effective date. Continued use of our services after changes are posted constitutes acceptance of the updated policy.
Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
Southwick’s Zoo
Email: media@southwickszoo.com
