This privacy notice discloses the privacy practices for Southwick’s Zoo. This privacy notice applies solely to information collected by this web site. It will notify you of the following:
- What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
- What choices are available to you regarding the use of your data.
- The security procedures in place to protect the misuse of your information.
- How you can correct any inaccuracies in the information.
Information collection, use, and sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
In order to keep our website services relevant, easy to use and up-to-date, we use web analytics to help us understand how people use the site.
Cookies allow web analytics services to recognise your browser or device and, for example, identify whether you have visited our website before, what you have previously viewed or clicked on, and how you found us. The information is anonymous and only used for statistical purposes. It helps us to analyse patterns of user activity and to develop a better user experience.
Web analytics data and cookies cannot be used to identify you – they do not contain personal information such as your name or email address.
Analytics – Display Advertising
Southwick’s Zoo and third-party vendors, including Google, use first-party cookies (Google Analytics cookie) and third-party cookies (DoubleClick cookie) together to inform, optimize, and serve ads based on past visits to our website. More specifically, our website has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google’s AdWords that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous visits to our site. If you’d like more information about remarketing lists in Google Analytics please visit the following site.
If you would like to opt-out of Google Analytics for display advertising you may do so by using the Ads Preferences Manager.
There is also a Google Analytics opt-out browser add on that you can download here.
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.